I'm puzzled, mildly depressed and (most sadly of all) not really surprised that when Gillette razors asks men to do better the internet explodes with Not Better type men throwing hysterical fits. "Dont wannaaaaa! You're mean! I'm not gonna play wif you if you dont let me win!". Drama Queens look calm next to them.
Honestly, guys? Cut back on the sugar.
If it is that difficult then, HEY! You've been doing it /wrong/.